You need a Senior Product Designer
who ships AI-powered experiences.
That's me.

Hi MaintainX. I'm Don Roach, a product design leader who spent 15+ years turning complex, high-stakes workflows into tools people actually trust, and I've spent the time since leaving Q2 building AI-native products daily.

I haven't run a wrench on a factory floor, but I've spent a decade designing for people under real operational pressure, bank admins and CSRs who need software that doesn't add friction to an already stressful job. That's the same problem you're solving for maintenance technicians and facility managers.

At Q2 I joined a 6-person design org and helped grow it to 40+ people. As Director I led 15 designers and 2 managers directly, and I led the UX overhaul on Funded Accounts, a complex multi-stakeholder banking product, through to $1B in funded assets. I know what it takes to own end-to-end design across web and mobile while keeping cross-functional partners aligned.

I've been building with Claude Code daily since leaving Q2 in November 2024. I built an AI-powered resume-tailoring system that lifted ATS keyword coverage from a 72% baseline to 85-95%, and automation pipelines that cut my own workflow time by 85%. Using AI to accelerate design work and raise the quality ceiling isn't theoretical for me, it's how I work every day.

This isn't my first finish line.

Schedule a chat

Outcomes, not outputs.

$1B
Funded Assets on the Product I Designed at Q2
5M+
Users on Q2's Platform
3 months
Zero to Shipped, Dual-Sided App at FieldPay
85%
Workflow Time Cut With AI-Built Automation Pipelines
<1 quarter
For Shadow Spreadsheets to Disappear After the Dispute Queue Redesign
6 → 40+
Design Org I Helped Scale at Q2
The Work

Funded Accounts: Scaling Design Through Complexity

A banking product with competing priorities between bank admins and end users, high-stakes compliance constraints, and no room for a wrong move.

The Problem

Funded accounts at Q2 was a complex, multi-stakeholder product. Bank admins and end users pulled in different directions, and every decision had to survive compliance review before it could ship.

What I Did

I led a 5-designer team through a complete UX overhaul. I drove cross-functional alignment across PM, Engineering, and Compliance, ran user research directly with bank customers, and iterated in sprints instead of waiting for a big reveal.

Outcome

The product reached $1B in funded assets, with a measurable improvement in user task completion. It's proof I can own a complex, high-stakes surface end to end and bring the whole cross-functional team with me.

“Don is an experienced and exceptional UX leader, fully capable of managing and growing a large design team. Any company would be fortunate to have him.”

Lisa Wade  ·  Senior Director, Q2  ·  Don's manager for several years

Why This Role

MaintainX is building the operate layer of Autodesk's design, make, operate lifecycle, which means the interface has to translate what's actually happening on the ground back into something usable. That's the exact kind of translation work I've spent my career on, taking ambiguous, high-stakes workflows and making them simple enough for someone in the middle of their shift to trust. Pairing that with an AI-first product mandate is the part I'm most excited about. I'm not learning AI-native design for this role, I've already rebuilt my own workflow around it.

Let's talk about what's next.

MaintainX, if you need someone who can own AI-powered design end to end, has already scaled a design org through real complexity, and builds with AI tools daily instead of just talking about them, I'd like to talk. Let's set up a time.

Schedule a chat