You need an experienced
AI-First Designer.
That's me.

I'm Don Roach - I'm excited to be considered for your client's Product Designer position.

Your client's Health and Wellness space isn't just a domain for me, I'm a recovering 15-year endurance athlete, marathon runner trail nerd and two-time Ironman finisher. I know first hand the value of recovery data, nutrition timing, and the gear choices these brands are built around. I know what trust feels like in this category.

I've been in Product Design for even longer with the last 9+ years in Fintech. I ship end-to-end across trust-critical checkout flows and complex merchant dashboards, using research and analytics to move conversion while earning consumer trust.

AI is now core to how I work: I start in an LLM to clarify intent and surface edge cases, prototype rapidly with Claude Code CLI, and land in Figma with system-level polish and production-ready handoff.

This site is my case for why I'm your hire.

Schedule a chat

Outcomes, not outputs.

$1B
Funded Assets on the Product I Designed at Q2
5M+
Users on Q2's Platform
3 months
Zero to Shipped, Dual-Sided App at FieldPay
85%
Workflow Time Cut With AI-Built Automation Pipelines
<1 quarter
For Shadow Spreadsheets to Disappear After the Dispute Queue Redesign
6 → 40+
Design Org I Helped Scale at Q2
The Work

A Marketplace Built for Two Completely Different Users

One side works in gloves under direct sun. The other manages payroll from a desktop. I designed both experiences as separate products, because they basically are.

The Problem

FieldPay is a dual-sided instant-pay marketplace for field workers, a spinoff from Skimmer. I joined as the sole designer for a 3-month fractional engagement, building two apps from a blank page: one for the business owner managing payroll, one for the tech in the field who needs to get paid the same day a job is done.

What I Did

I ran discovery, mapped user flows for both apps, and wireframed every core screen including edge cases and error states, then built high-fidelity Figma on a token-based Untitled UI system with full handoff. Same-day pay only works if people trust it, so the talent app leans hard on transparency: what happens now, and when will I get paid, visible at every step. I also noticed the marketing site was missing and built that too, outside the original scope.

FieldPay Talent app screens
Outcome

The Talent and Admin apps I designed are live in-market today through FieldPay's integration with Skimmer at myfieldpay.com/skimmer. Real, shipped proof of taking a product from zero to one, not a concept.

“Don is an experienced and exceptional UX leader, fully capable of managing and growing a large design team. Any company would be fortunate to have him.”

Lisa Wade  ·  Senior Director, Q2  ·  Don's manager for several years

Why This Role

I don't know your client's name yet, but I know who they've chosen to stand next to: Eight Sleep, WHOOP, Momentous, Peloton. That's not a lineup you get by being good enough, it's one you get by being trusted enough. I want to help build whatever earns that same trust next.

What actually pulled me in wasn't a mission statement, it was the job description itself. This isn't a spec-and-polish role, it's design function ownership from day one across four real surfaces, with room to set the critique rhythms and craft bar before they calcify into someone else's habits. I've built that from scratch once before, at Q2, and I know how much better it goes the second time.

Let's build something together.

I'd like twenty minutes to talk about what you're actually trying to solve. No deck, just a conversation.

Schedule a chat