You need an AI-native, tooling-fluent
product designer.
That's me.

Hi Calm. I'm Don Roach, a product design leader with 15+ years shaping consumer and fintech experiences end to end, and I'm looking hard at your Senior Product Designer role on the Consumer team.

I've spent nine of those years in fintech, building products people trust with money in their most stressed moments. That's a different domain than sleep and mindfulness, but the emotional stakes are the same. People come to your product vulnerable, and the craft of the experience has to earn their trust immediately.

At Q2 I led design across web and mobile surfaces for a banking product that reached $1B in funded assets, working directly with Product, Engineering, and Compliance, the same cross-functional muscle this role asks for with Product, Engineering, Data Science, and Marketing. I joined a 6-person design org and helped grow it to 40+ people, so I know what it takes to set a craft bar for a whole team, not just my own work.

I've been building with Claude Code daily since leaving Q2 in November 2024, going from insight to interactive prototype the same way this role describes, using AI and low-code tools so I spend less time producing and more time on judgment. I built automation pipelines that cut my own workflow time by 85%, so moving fast without losing craft is already a daily habit, not a hope.

This isn't my first finish line.

Schedule a chat

Outcomes, not outputs.

$1B
Funded Assets on the Product I Designed at Q2
5M+
Users on Q2's Platform
3 months
Zero to Shipped, Dual-Sided App at FieldPay
85%
Workflow Time Cut With AI-Built Automation Pipelines
<1 quarter
For Shadow Spreadsheets to Disappear After the Dispute Queue Redesign
6 → 40+
Design Org I Helped Scale at Q2
The Work

Design Changed a Product Decision

Product had a spec ready to build. I asked for a discovery sprint first.

The Problem

Q2's dispute tracking workflow, how bank CSRs move a disputed transaction through investigation and resolution, was already slated for a full redesign. Customers said the process was painful, and product had a solution spec ready to hand to engineering. Before that happened, I ran contextual sessions with CSRs at several bank clients and watched them actually work the dispute queue instead of just asking about it. Almost every team kept a shadow spreadsheet open next to the software to track which cases they owned, flag priority, and hand cases off to colleagues. The queue existed, they just didn't trust it. Cases surfaced in the wrong order, priority was invisible, and nobody had visibility into who was working what.

What I Did

I brought a clear recommendation back to product, descope the workflow redesign and rebuild the queue first. Product pushed back, the workflow redesign was the actual customer ask on record. I held the line. Fixing the workflow without fixing the queue was polishing the wrong thing.

Outcome

The queue got rebuilt and shipped faster than the original scope would have. Shadow spreadsheets disappeared within a quarter. CSAT moved meaningfully on that surface. After that, product started inviting design into discovery before specs were written.

“Don is an experienced and exceptional UX leader, fully capable of managing and growing a large design team. Any company would be fortunate to have him.”

Lisa Wade  ·  Senior Director, Q2  ·  Don's manager for several years

Why This Role

Calm asks its designers to hold two things at once, move fast with AI and low-code tools, and still protect the taste and judgment that make an experience feel considered. I've spent the last year building that exact muscle daily with Claude Code, and the years before that leading a design team through complex, high-stakes work at Q2. I've also seen firsthand what it costs a product when trust breaks in a moment that matters to someone. Calm's whole product exists in those moments, sleep, stress, the times people are least able to tolerate friction. That's a problem worth being precise about, and it's the kind of problem I've built a career solving.

Let's build what's next for Calm.

Calm, I'd like to bring this same combination, AI-native speed and earned craft judgment, to your Consumer team. I'm ready to talk about where the Senior Product Designer role fits and how quickly I can start contributing.

Schedule a chat